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A papier-mache stop-motion film: a young detective in a mustard coat tails a grey-haired man in round spectacles through a day in a paper city, from behind a gas lamp, through a hole in his newspaper at a cafe, up out of a hedge crowned with doves, past a bus stop and up a stack of boxes to the lit window where the man reads at night; then he turns to the camera and opens his notebook, every line marked in yellow highlighter.

Web · sites, stores, apps, dashboards and search

Web

Websites, stores, apps and dashboards, designed and coded from a blank file: found by search engines, quotable by answer engines, and owned by you.

Web

Websites, stores, apps and dashboards, designed and coded from a blank file: found by search engines, quotable by answer engines, and owned by you.

What we build

Websites. Designed and coded from a blank file, with no templates, page builders or bought themes: from a single launch page to a flagship site carried by one idea. Your team gets an editor that needs no code; copy, photography and film are made in our own studio if you add them; and you own what we make.

Online stores. Built end to end on our own commerce platform: the storefront, a Razorpay checkout, Shiprocket shipping, and an owner dashboard designed around how your team works. No platform subscription and no commission on your sales, and every store runs with a monthly care plan. For made-to-order labels, the whole bespoke order: consultations, measurements, deposits, and stages your customer can follow.

Web apps. Portals, booking and ordering systems, and the internal tools a team works in, with sign-in and roles, integrations, reports, and a log of who changed what. Installable from the browser to a phone's home screen, with no app store in between, and every app runs with a monthly care plan.

Dashboards. Sales, stock, traffic, ads and leads pulled from the systems you already use, such as Razorpay, Shiprocket, Google Analytics and your ad accounts, onto one screen your team can trust. Each number says where it came from, and there is no per-user licence.

Growth. Ads on Meta and Google, email and WhatsApp, and conversion work, run on accounts created in your name, with every rupee of media paid by you straight to the platform. Reported as enquiries and sales before reach.

AI systems. An assistant built to answer visitors from your own pages and to say when it does not know, and a workflow that drafts descriptions, captions and updates for your team to edit. Nothing an AI drafts is published until a person approves it.

Care after launch. A monthly plan keeps a site secure, backed up and improving, with hours of design and development every month. Every store and every app has one.

How a build runs

Six stages, each ending in something you approve: discovery, concept, design, build, testing and launch, and care. Timelines run from the day the advance arrives, and if content or feedback arrives late, launch moves by the same number of days.

Every build includes the discovery workshop, design with two rounds of revisions at each stage, hand-written code, search basics and analytics set up and tested, speed and accessibility checked at launch, security, a training session with a guide, and thirty days of fixes for defects in our work. On final payment, it is yours. Copy, photography, film and translation are made by us if you add them, and third-party fees are paid by you, in your name.

An app starts with a discovery sprint that ends in a clickable prototype and a fixed quote; a dashboard, with two hours on the numbers that matter.

Installable, without an app store

A web app is a website that behaves like an app: it signs people in, remembers them, opens saved pages offline, and can be installed. On Android, Chrome offers to install it with its own icon. On an iPhone, Safari's Share menu adds it to the Home Screen, and since iOS 26 it opens as an app by default. It can send push notifications once the user taps to allow them, on iPhone since iOS 16.4.

There are no store fees and no store review, and an update reaches users without a store release. We do not build app-store apps. If your idea needs one, for a store listing or for phone features a browser cannot reach, we say so before the sprint.

What we will not sell you

A guaranteed place in search results or in an AI answer, because nobody can honestly promise one: Google itself says no one can guarantee a first-place ranking. Nor a special file that claims to win a citation: Google says none is needed to appear in its AI features.

And nothing held back: accounts, domains, hosting and ad budgets are in your name from the first day, and a store we build keeps a permanent licence to the platform it runs on. Below a certain volume of sales, a hosted store such as Shopify costs less to run than ours, and if that is your case, we say so. If Google's free Looker Studio would do the job of a dashboard, we say that too.

Terms

Websites, stores, web apps, dashboards, audits and setups are fixed fees, agreed before any work starts, from a web menu we send on request; where a fee starts from a stated scope, your quote fixes the final figure. Monthly search, growth and care plans have a three-month minimum, and every live store and app runs with a care plan. Payment comes in stages: an advance to start, a share on approving the design, and the rest before launch. Hosting, platform and media fees are paid by you, in your name, and never marked up.

The full list

Everything we build for the web, from the first audit to the care plan after launch. If what you need is not on it, ask.

Websites
  • Website auditDesign, speed, search and conversion read through, with a ranked list of fixes.
  • Discovery sprintWorkshops, a sitemap, a content plan and a fixed quote, credited in full if you build with us within thirty days.
  • Launch PageOne page made for one job: a launch, a campaign, an event or a waitlist.
  • Studio SiteA few pages for a founder, a professional or a personal brand, with an editor and booking links.
  • Business SiteFor companies that publish, sell services and hire: blog, case studies and careers, each designed.
  • Flagship SiteOne original idea carried through every page, with scroll-led narrative and motion, and film you supply or commission from us.

Online stores
  • Store EssentialsA focused range launched fast: home, shop, product and brand pages designed, with checkout and accounts to match.
  • Boutique StoreFor a brand with a story and a growing range: lookbook and journal, search, wishlist, reviews, enquiries and consultation booking.
  • Atelier StoreFor made-to-order and luxury labels: booking, measurements, deposits, order stages your customer can follow, and a pipeline for your team.
  • Flagship StoreFor multi-region and B2B brands, or a store tied to an ERP, a point of sale or an app, scoped after a discovery sprint.

Web apps
  • App discovery sprintWorkshops, user flows, a clickable prototype of the key screens and a fixed quote, credited in full if you build with us within thirty days.
  • Starter appOne job done well, such as bookings, orders or a client portal: sign-in with user roles, one integration, and installable with offline pages.
  • Business appThe system a business runs on: more screens, roles with their own permissions, several integrations, reports and exports, an activity log and push notifications.
  • PlatformSoftware you sell, with an account for each customer, Razorpay subscriptions and billing, onboarding and an admin console, scoped after the sprint.
  • Installable app layerA site or store we built made installable: a home-screen icon, offline pages, an install prompt and push notifications.
  • Extra integrations and screensAnother system connected, or more screens designed and built, beyond what a package includes.

Dashboards
  • KPI sessionTwo hours with both of us, and a written map of the numbers that matter: what each one measures, its source and who owns it.
  • Live sales and traffic dashboardSales, visitors and leads on one page, updated automatically.
  • Business dashboardSeveral systems on one screen, with a view for each role, a refresh at least once a day, and alerts by email or WhatsApp.
  • Extra data sourcesAnother system joined to a dashboard we built.

Pages, content and languages
  • Extra custom-designed pagesDesigned for desktop and mobile, built and tested.
  • Pages from an existing designA new page on a layout your site already has.
  • Editor for a Launch PageChange the text and images yourself, with no licence fee.
  • Blog or journalDesigned to match the site, and already part of the larger packages.
  • Additional languagesThe site set up in Kannada, Hindi or any other language, with translation at cost.
  • Content migrationPages and posts moved from an old site, with redirects so old links keep working.

Store features
  • Extra products loadedYour photos, descriptions and variants uploaded, with search titles written.
  • Consultation bookingCalendar slots, confirmations and reminders, with optional paid booking.
  • Made-to-order enquiriesCustomisation choices and measurements captured with every enquiry.
  • Deposit and balance paymentsYour customer pays part now and the rest before dispatch.
  • Order-stage trackingYour customer follows each stage, named in your workshop's terms, from approval to dispatch.
  • Product customiserOptions such as fabric, colour or size, with the price updating as they choose.
  • Prices in local currenciesShown in your customer's currency, once multi-currency is switched on in your Razorpay account.
  • GST invoices and packing slipsGenerated from each order, matching what was sold.
  • Gift cards and store creditIssued and tracked in your own dashboard.
  • Subscriptions and membershipsRecurring orders or paid memberships.
  • Abandoned-cart recoveryEmail reminders to people who left something in the cart.
  • Wishlist and reviewsReviews kept in your own database, not a review app's.
  • Advanced search and filtersSearch and filters built on your own product attributes.

Integrations, access and compliance
  • WhatsApp order and booking notificationsUpdates sent through an approved provider as utility messages, at a fraction of the price of marketing ones.
  • CRM or email-tool connectionZoho, HubSpot, Brevo and similar, so nobody copies leads by hand.
  • Client login areaPrivate pages, files or a portal for your customers, with no per-user licence.
  • Interactive toolsA calculator, quiz or configurator, built around one decision.
  • Advanced motion packScroll-led narrative for a package that does not already include it.
  • Custom illustration setUp to eight original illustrations or icons, drawn for you and yours to keep.
  • Accessibility audit and fixesContrast, keyboard use, screen readers and forms, fixed in the code itself rather than covered with an overlay.
  • Speed tune-upImages, code and hosting tuned, with before-and-after scores.
  • Privacy and consent setupA consent banner, a privacy notice and a data-request form, built around India's DPDP Rules.

Copy, photography and product film
  • Website copyResearch, one interview with you and two rounds of edits, page by page.
  • Product descriptionsWritten for each product, to be read by people and found by search.
  • Journal and search articlesTwelve to fifteen hundred words, researched and edited.
  • PackshotsPlain background, four angles, retouched.
  • Styled product photographyTwo styled images a product, with set, props and styling.
  • Studio photography daysA full or half day with photographer, lighting and studio, delivered as retouched images.
  • Product detail clipsTen to fifteen seconds a product, shot alongside the packshots.

Search and AI answers
  • SEO auditA technical, content and competitor review, with a ranked list of fixes.
  • Local SEO setupGoogle Business Profile, local listings and a plan for reviews.
  • Local SEO, monthlyProfile posts, replies to reviews, and listings kept accurate.
  • SEO growth, monthlyA keyword plan, articles, technical fixes and a monthly report.
  • AI visibility auditThe questions your buyers ask, put to ChatGPT, Gemini, Perplexity and Google, with who gets cited and why it is not you.
  • GEO setupKey pages rewritten to be quotable, with sources, figures and named voices, and crawler access and structured data checked.
  • GEO retainerThe questions re-tested every month, new sourced pages, mentions pursued, and a report of who the answers cite.
  • Search, both kindsSEO and GEO run as one plan, with one set of questions tested on both kinds of engine.

Growth
  • Ads setupConversion tracking, audiences and the first campaigns on Meta and Google, in accounts created in your name.
  • Ads managementWeekly optimisation and a monthly report, with the budget paid by you straight to the platforms.
  • Email and WhatsApp setupA welcome series, post-purchase follow-ups and branded templates.
  • Monthly campaignsEmails or WhatsApp broadcasts, written and designed every month.
  • Conversion sprintAn audit, three changes shipped, and the results measured after thirty days.

Care plans and AI systems
  • Keep care planHosting management, security and software updates, daily backups, uptime monitoring and a monthly health report.
  • Grow care planEverything in Keep, with hours of design and development each month, a quarterly speed and search check, and a reply by the next business day. Every store and every app has one.
  • Partner care planEverything in Grow, with more hours, a monthly strategy call, a conversion review, and a response the same business day if the site, app or checkout goes down.
  • AI site assistantAnswers your visitors' questions from your own content.
  • AI content workflowFirst drafts of product descriptions, captions and updates in your voice, for your team to edit.
  • Team trainingTwo hours on running your site, your content or your AI tools.

Where to start

Send what you want built, and what it has to do.

A website or a store. A discovery sprint: workshops, a sitemap and a fixed quote, credited in full if you build with us within thirty days. For a site you already have, an audit with a ranked list of fixes.

An app or a dashboard. An app discovery sprint, which ends in a clickable prototype and a fixed quote, or two hours on the numbers that matter.

Found, and cited. An SEO audit, or an audit of who the AI answers cite when your buyers ask their questions.

[email protected]

We reply within two working days, and if the answer is no we say so in writing.